There are millions of people in the United States suffering from obstructive sleep apnea. Most of them go undiagnosed and those diagnosed do not 100% adhere to the treatment. There is a growing need for sleep apnea treatment and fortunately, dentists can play a huge role in the treatment and management of sleep apnea. Dental sleep medicine is a growing business and one of the pioneers in dental sleep medicine is Dr. Avi Weisfogel.
Dental sleep medicine primarily focuses on the treatment and management of sleep-related problems like sleep apnea. Custom-fit oral appliances are exclusively provided by dentists. The function of oral appliances is to prevent airway obstruction and supporting the jaw in a forward position so as to prevent the airway from collapsing.
Many people who suffer from sleep apnea prefer the dentistry approach over the traditional CPAP machine because it is easy and comfortable to use. By 2020, it is foreseen that dental sleep medicine will increase revenue.
Dr. Avi Weisfogel – a dental sleep medicine expert
Dr. Avi has been interested in sleep medicine even before he started his dental practice in 1999. Dental sleep is not taught in dental school. So, he spent his resources and time digging deeper into the world of sleep medicine and thought of ways on how he can use dentistry in addressing the growing sleep problems. He created dental/oral appliance custom-fit to thoroughly address the patient’s problems. It was successful. The challenge is how to get other dentists and medical professionals on board.
What he did was he collaborated with other dentists and physicians and helped them establish a sleep lab in their office. The dentists screen for symptoms of sleep apnea and refer them to sleep physicians for proper diagnosis. The patients now have the option to avail the traditional treatment which is the CPAP or the dentistry approach, which is wearing oral appliance. Dr. Avi also began teaching dentists on how they can be experts in dental sleep medicine.
The problem began to arise when they were no longer hitting their target revenue. The treatment and management approach was successful, but they fail from a business standpoint. His business partners call him a scam artist and turned their back on him. Dr. Avi and his business partners hired someone to bring customers to their business and they were guaranteed of 350 attendees but to their dismay, only one came. They asked for a refund but they failed to get their money back.
Dr. Avi Weisfogel Struggles and Success
Left all alone, Dr. Avi started once again from scratch. He did have a system and all he needed to do is to market his business and prove to everyone that he is not a scam artist. Fortunately, there are still a lot of people who continue to believe in him. He gradually earned the trust of people and his business starts to prosper once again. Today, Dr. Avi Weisfogel is one of the most successful sleep experts. He continues his advocacy to help patients with sleep problems using dentistry. Furthermore, he continues to share his expertise with other medical professionals so that they can broaden their scope of practice and be able to improve their revenue.